[hargup]

Thye aren't really competing with GitHub, which is more of consumer tool, but more with the enterprise focused GitLab which bundles CI/CD along with code hosting and bunch of other things.

Their focus is primarilily on Enterprise developer needs and bundling CI/CD, Internal Developer Platforms, Security, Compliance and now code hosting. They want to be the one shop for everything developer experience inside an enterprise.

[Source: Not a customer or a user or employee, was at their conference in SF today]