[adamkaz]

We're trying a different model - pay for your core audience and any emails (product updates, user touch points, and transactional) are all included. If you have a use case that sends outside of your core audience (maybe sharing content with non-users of your product, we bill on a more traditional email volume pricing.

[selcuka]

Potential SaaS customers register trial accounts all the time. Do each address count as a new contact even though they only receive, say, an activation email once and never come back?

[chrisfrantz]

You could remove those contacts and not be charged for them however if you only email someone once that started a trial account you’re doing your business a disservice in our experience.

[winrid]

bugging them constantly is a great way to get on spam lists and not be able to send emails at all.

this is just extortion in pricing. no competitor does this. good luck.

[jermaustin1]

As someone who formerly lived in email marketing, the onboarding flow for a trial signup was usually a 7-day flow, 2 emails on the first day, the first was very transactional and automatic for activating your account, the second one was still automated, but a few hours later, and from me (the developer of the product) providing my personal email for any questions. Then one email per day with a tip on how to use the product effectively with mini-case studies from customers.

This converted at 9-15% depending on time of year and product. We built a lot of micro-SaaS offerings.

Our conversion before we did this onboarding multi-touch email approach was closer to 1-2%. These onboarding emails really do work with get a customer engaged and using the trial instead of signing up, and forgetting about it because it was free.

After that, if they converted, they would be moved into a different flow with a less frequent emails (weekly or monthly depending on the product). If they didn't convert, we had a second flow that would lead to an extended trial or discount which would convert another 3-5%.

Effective trial marketing is very important to sign ups. Our "marked as spam" and unsubs never went above 2% because we were providing value in our emails for a customer who signed up for a trial for a reason.

[winrid]

Yes, we send follow up emails to remind them to get things setup. But I don't send much mail beyond that. I do not like sending spam. Conversion is around 10%.

[moneywoes]

what provider did you use?

[anonzzzies]

I still don't get it; let's say I have 100+ signups a day on trial accounts and 200k+ paying clients which almost never receive email from us, but do sometimes (maybe 1-2 times every few months). What are we looking at?