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by JumpCrisscross 1001 days ago
> Advertising has always felt zero-sum to me

Your attention is valuable. Your data, your preferences, your identity--these are valuable. (They may be the only thing about humans that, economically, is.)

When you see an ad, your brain deploys coping mechanisms [1]. The tax isn't paid with money, but with time and neurology.

[1] https://www.researchgate.net/publication/363287602_Coping_wi...