How about allowing competition and different app stores? Or hell, allowing someone to download an app from their website and run it like we do on desktop.
Apple chooses not to do that, to be able to give a controlled experience, to be able to review apps and screen them, and to, yes, benefit from the pricing power that allows them.
They don't have to allow more competition in their own store. There are other stores you can sell apps through.
They don't have to allow more competition in their own store. There are other stores you can sell apps through.