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by bad_user
1004 days ago
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Meta/Facebook was told that they don't have a legitimate interest in behavioral advertising. They'll need to ask for consent: https://thisisunpacked.substack.com/p/the-eu-war-on-behavior... Meta also broke the record for the biggest fine this year (1.2 billion). The fines are coming, and if they go after the biggest players first (e.g., Meta, Google), it will send shockwaves through the entire industry. When GDPR came into effect, being close to the advertising business then, I know some companies that closed shop in EU. But enforcement has been very moderate, at least in the beginning. There's also the issue that some DPAs are more active than others. On the other hand, it doesn't take a lot to set precedents, and EU countries may find that these fines are a nice way to add to the public budget. |
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