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by Tanoc
1002 days ago
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That's a minor reason. The major reason is profit margins. It costs a lot less to make an electric vehicle than an internal combustion vehicle because the drivetrain and control systems are so much simpler. Since Tesla made electric vehicles seem more "premium" that also set up the expectation to the buying public that electric cars should cost more. So an electric vehicle costs $9,000 to make compared to an internal combustion engine vehicle costing $14,000, but the EV sells for $60,000 while the ICE one sells for $46,000. That's also the reason why sedans, stationwagons, hatchbacks, coupes, and minivans are being phased out in favour of trucks, CUVs, and SUVs. Despite costing as much or less to manufacture, public perception allows the manufacturer to charge more. That said, considering that most repairs are done to transmissions, fuel systems, and body panels (interior and exterior), cutting out everything but the body panels also cuts into the profits of dealership service centers. That's beginning to drive up the costs even more because the dealerships are padding the lot sales price with their markups to cover the loss that happens in the service department with EVs. People are starting to want a direct sales model like Tesla does, but that causes even more problems because direct sales cannot account for local market conditions or quick economic downturns the way dealerships can. Plus you get the problem of "When the hell am I getting my car back?" when it needs repairs or service because you have to ship your car off somewhere far away where they'll get to it as the backlog allows. A la Rivian and Tesla. Neither the customers or the manufacturers want a Rivian/Tesla repair center situation. |
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Automotive gross margins don't seem to reflect those numbers. Tesla's are around 25%.