[thinkharderdev]

> I mean, maybe you end up integrating splunk or perhaps self-hosting kibana

I think this is the issue. Both Splunk and OpenSearch (even self-hosted OpenSearch) get really pricy as well especially with large volumes of log data. Cloudwatch can also get ludicrously expensive. They charge something like $0.50 per GB (!) and another $0.03 per GB to store. I've seen situations at a previous employer where someone accidentally deployed a lambda function with debug logging and ran up a few thousand $$ in Cloudwatch bills overnight.

You should look at Coralogix (disclaimer: I work there). We've built a platform that allows you to store your observability data in S3 and query it through our infrastructure. It can be dramatically more cost-effective than other providers in this space.