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by GFischer
5197 days ago
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I came across several articles that state that the 60 to 75 age group now desire several of the same products as younger consumers: http://www.leggettdisplaygroup.com/barcode/2011/03/01/is-the... "The iPad is the top product for all people 50-plus," she said. "The user interface is so easy. And for anyone with vision issues, the text size can be changed quite easily." "Older consumers are finding the iPad much easier to use than a personal computer. The iPad's touch-screen display and big icons beat using a computer mouse and having to find and click or double-click PC programs. Plus, a tablet can sit on your lap." http://20plus30.com/presentations/Connecting_with_older_cons... "Marketers need to be aware that older consumers, especially those in the highest socio-economic groups, will access more
of their content (and advertising) using smart devices. The apps-powered smart device is as much a watershed in the way
marketers engage with consumers as was the birth of the web. Unlike the web, this new technology will be as much used by
the old as the young." |
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