| When I created my first business Founders Cafe, the biggest problem I ran into was how to get more inbounds. I spammed everyday on Reddit, Linkedin DMs, Slack and more. I would get a few people trickling in here and there. But nothing consistent. When I started writing blog posts on Medium, LinkedIn, that's when I noticed the biggest influx of traffic. Suddenly people started applying. YC founders paid $4k and referenced that one article as to why they joined. One person started paying $1,000/mo without even talking to me. It was insane. I knew I needed a way to scale out this content. All I did was write about was my frameworks, my interviews with other VCs/Founders, and my experiences. All of this was recorded on Zoom/Otter. So I ended up building out a tool to turn these recordings into revenue generating content. That business scaled to 240k revenue over the next 24 months. I want to help other founders scale out their content, so that they go from spammming / outbound to having a revenue generating content system. I believe that we all have thought leadership inside our companies, but we just need some help massaging it out into the world. |