[johnklos]

It's interesting to consider the people who, with the very same set of facts, come to completely opposite conclusions about security.

For instance, Amazon has a staff of thousands or tens of thousands. To me, that means they can't possibly have a good grasp on internal security, that there's no way to know if and when data has been accessed improperly, et cetera. To others, the fact that they're a mega-huge company means they have security people, security processes and procedures, and they are therefore even more secure than smaller companies.

For one of the two groups, the generalized uncertainty of the small company is greater than the generalized uncertainty of the large. For the other, the size of the large makes certain things inevitable, where the security of smaller companies obviously depends on which companies we're talking about and the people involved. More often than not, people want to generalize about small companies but wouldn't apply the same criteria to larger companies like Amazon.

There's a huge emotional component in this, which I think salespeople excel at exploiting.

It fascinates me, even though it's a never-ending source of frustration.