[boffinAudio]

This whole spectacle belies a decided lack of ability to think like ones customers do .. if Activision had thought for a moment about what it would be like to have their own titles subject to these same license impositions, they'd have had ample warning about how the rest of the market would respond.

But, they simply didn't think about this from their customers' perspective - and this is itself a very shocking circumstance for a million-dollar industry to ignore.

It goes without saying that if you can't think like your customer will, then you're not ready to deliver them a product. If you think your customers are your product, you're in dark territory, as well.

Have Activision been treating their third-party developers like they are chattle? It sure seems like it in this case.