[brk]

I think that one valid argument could be if people searching for this guy were commonly using a term like "John Smith Gym Teacher" they would likely never see the results for "John Smith Serial Playground Rapist". Or, at the very least the playground rapist results would be so far down the list that they would naturally be mostly disregarded. But, in this case the fact that "Playground Rapist" results are more common than the "Gym Teacher" results it could be argued that this skews the perception of John Smith in peoples minds.