[jaclaz]

Maybe it is because I am getting old, but I cannot see the problem, maybe it is slighty unusual, but there is nothing that can be seen unethical or unappropriate (IMHO).

Companies using surnames or first name+surname are very common but there are already more than a few using first names only.

Moreover it could be also an acronym "cleverly" assembled to a first name.

Personally I am more perplexed by the names that some people give to their sons.