[dotnet00]

Eh, I disagree. It's no different from the way all sorts of Asian clothing brands just put random English words in places or how many of their songs just have English bits which have glaring errors or outright don't make sense. They don't actually know English but they think it's cool and thus do that (or similarly in the West with Japanese/Chinese characters).

Yet for most English speakers, it is at worst amusing and mostly is just appreciated as indicating interest.