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by lincon127
1001 days ago
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Well that makes sense if you think the author dislikes YA, as she obviously does not. She just very much dislikes the idea that grown adults can co-opt a genre not made for them and then police it by only taking into account their own stunted values. Most importantly though, it seems that she mostly hates that there's so many excuses for these people's behaviour, and that adults partake in YA circles so unapologetically. The connection, knowing this, is then quite clear. |
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Marketers built a profile of the buyer they want to target in their minds - a glorified stereotype. The buyers themselves didn't identify with the label.
But the marketers then demanded products tailored to this stereotype. And of course, many authors caught on, and were willing to move towards the marketers caricature of what they had in common, in order to get access.
So there's no co-option here. People are just fighting over a marketer-created niche. The niche is a bad fit to reality (in more ways than the audience hardly being young adults) but it's got enough money behind it that it's not easy to challenge it.