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by jwells89 1000 days ago
I feel that a line from this could be traced back to the era prior to ubiquitous social media, where the vast majority of sharing was happening over messengers like AIM, MSN, and Skype or via email, and if you go back Apple stuff at that point was fairly geared around sharing through iChat (AIM) or Mail.app.

There was a period earlier on where macOS and iOS had Facebook and Twitter posting built in where those got some airtime in promotions, but as the shine of social media wore off those integrations disappeared and their promotional material reverted to a world where sharing happened over the modern equivalent to iChat (iMessage) or maybe Mail.app.

1 comments

> where the vast majority of sharing was happening over messengers

Arguable — mass-mailing async updates (think: postcards) about your life has been ubiquitous for as long as people have been going off and doing interesting things. This evolved into mass-emails. I was BCC'ed a lot of "wedding photos.zip" and "in paris.jpg"s emails in the 1990s; much more often than such a thing was ever directed at me by a friend or relative, let alone directed at me synchronously in a messenger app.

Remember also: messengers back in the 90s and early 2000s didn't have a concept of "server-buffered message sends." For a message to transmit over AIM/ICQ/MSN/etc, both people had to be online at the same time. If you were travelling — and so potentially in a separate time zone — messengers really didn't work very well as a way to send large image files. Until very late in the lives of their protocols, most of them didn't even support sending files!

All very true. My perspective is no doubt skewed by growing up with AIM/MSN and having become an adult and starting doing interesting things right around the time social media had begun to peak, a fair deal after the heyday of mailed postcards and BCC'd email threads.