[lionkor]

step 0: Make sure your marketing is relevant. I receive hundreds of "marketing" emails per day, mostly of products I use, and they are so irrelevant they go straight to spam or the trash.

If you need to push your marketing onto users by clickbaiting them or using shady practices like starting it with "hey, this is Anne, ...", or spamming them outright (multiple emails a day), then maybe its utterly fucking irrelevant.

Dont use my full name in marketing emails, dont go "<Full name>, how to ...", and for the live of god dont use emojis in your subject.

If your email is irrelevant, please dont send it.