[developer93]

I knew someone who worked for Saintsbury's (UK supermarket) & they said 4 wins before xmas runs of roses chocolates went on the shelves at £10 each, and they expected to sell none until 2 weeks before xmas when they cut the price to £5 and advertised 50% off. Apparently this is (or was at the time?) normal industry behaviour.

[satysin]

Oh yes price increases before planned "sales" are common. I believe there are laws in the UK/EU regarding time frames an item has to be at a certain price before you can say it is "on sale". Something like 28 days sounds familiar so doubling the price of an item that doesn't sell much and having limited (or none?) of the item in stock then dropping it to usual price and calling "half price" no doubt happens constantly with seasonal items like Cadbury Roses.