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by pgeorgi 1001 days ago
I'm not sure if "outpay Google" is necessary for that. Apple and Google are competitors, in some aspects this seemed almost personal (Steve Jobs mentioned "thermonuclear war", see https://www.forbes.com/sites/ewanspence/2015/01/31/how-apple...)

Another search engine that is 90% there and can offer only 10% of payments might have been good enough (at least in a certain time frame) if it gave Apple an opportunity to snub Google.