[jacobsenscott]

What's the problem? You want to keep everything the same size and pay more? That's the other option. You know it works out to the same amount of stuff for the same amount of money, right?

[DoughnutHole]

Yes, because it’s easier to notice and adjust your purchasing decisions accordingly.

The point of shrinkflation is to obfuscate the price increase and hope that some consumers don’t notice.