[prepend]

It’s not a recent focus, it’s a continual focus.

Shrinkflation is important for understanding true price increase. It’s not enough to say “toothpaste went up 20%” in price because you really want to know “toothpaste went up 35% based on weight.”

It’s also frustrating because it’s just another level of bullshit to sift through when shopping. It would be nice if manufacturers and retailers didn’t do this.

[c0pium]

You don’t need to sift through it, though. There’s no prize for catching companies in the act. Figure out which toothpaste you want, decide whether youre willing to spend the money, then buy it or don’t.

They do it because otherwise people will complain incessantly about price increases and this way people only complain intermittently about shrinkflation.

[prepend]

The prize is making well informed decisions.

[c0pium]

You should read the sentence after the one you replied to.