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by 40yearoldman
1001 days ago
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Eh. Part of apples brand is “doing the right thing” and “being the good guy”. I would wager Apple’s brand would be hurt more by not being a green company. ROI is more complicated than simple fist level cost. Going green and doubling down on recycling has generated a much larger ROI than doing nothing. Further more, Tim is bound by law to do what is best for the shareholders. Simply put, if Tim favored environmental concerns over profit he would be removed. |
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