[ffhhttt]

How would the search business be monetized?

[andy_ppp]

The same way every other website uses Ad Sense today, but they would be different companies...

[ffhhttt]

So a page full of massive banners and popups?

How would that benefit most consumers?

[andy_ppp]

Google uses Ad Sense currently - just look at a SERP on Google and it would look exactly the same as it does now just Google would be selling it's space to Ad Sense or potentially other providers of Ad marketplaces. Hopefully that makes things clearer...