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by anonymousab 1006 days ago
A couple of years ago the CEO called game developers "big fucking idiots" effectively for not extracting the most possible revenue out of the industry. There was the classic "well I actually meant [more innocuous but still dirtbag thing]" walkbacks, but we all knew what he meant.

It now makes a lot more sense when you view it from the perspective of Unity wanting to rip much more revenue out of devs and games using their engine.

1 comments

He was saying not thinking about monetization during the creative process is idiotic in context of developers wanting to to do monetization.

As in don't tack on monetization at the end of spending years building out your big creative dream. Which is bluntly true, you're going to be in a world for pain.

Yeah that was the walkback
No. The exact words he replied to:

> "Implementing monetisation earlier in the process and conversation is certainly an angle that has seen pushback from some developers."

It really doesn't get any more cut and dry than that.