| A dating site could work sustainably if it was a site for planning date nights. Make profiles based on activities and swipe right or left on the activities you want to do. Revenue sources would include: - Ads for local businesses, classes, and events. - Annual subscription which is cheaper after the first year and gives you discount codes to events and restaurants. Once you get the site to work for date nights, let people be open to getting matched based on similar activity interests. Then you can solve the problem of two users finding a specific joint activity. Would this solve the problem of finding people to have sex with? No, but computers are bad at sex. Would this solve the problem married couples have of picking a place to eat? Hopefully. |
No photos until just before the event started, because photos turn things into a beauty contest and people start judging on looks, which is where, IMHO, all my competition in the same space went wrong.
Events were scheduled for as little as 4 hours out, and only up to 72hrs in the future. The entire app flow was designed to be as close as possible to a "I am bored, entertain me now" button.
Investors hated it, two sided marketplaces are apparently something they like to avoid due to difficulties around execution.
People were desperate for this type of service though, for one marketing campaign my user acquisition cost dropped as low as 15 cents per user.
(If any investor reading wants to throw me a million I'll start it back up again. ;) Solving the loneliness epidemic in America's cities is a huge chance to do some social good!)