[cmm]

The instance of enshittification under discussion is lucrative for the (big) retailers in at least two ways: first (obvious), they get to hire less people and in this way increase their margins, since they never promised to pass any savings to the consumer in the first place and also something something supply chain something something inflation; second (slightly less obvious), it is nudging the less impulsive consumers to have their (bi-)weekly groceries delivered so they don't have to go to the store physically at all. Where I live (a dense urban area), supermarkets are getting fewer and either smaller or with the delivery logictics space gradually cannibalizing the in-person shopping space. I can only conclude that sufficiently scaled-up home delivery of groceries is more lucrative for retailers than traditional in-store shopping, probably due to some combination of smaller variety / more standartization, delivery fees etc.