[mstolpm]

Apple wants their users to use iCloud storage. Transferring photos and video by cable is not the suggested way of usage for most iPhone users. Using iCloud sync, your photos and videos are already waiting for you on your Mac. At least, if everything works and you aren't a heavy "Pro" user. Of course, that is not only a "pro-consumer" tactic, but a "pro-service-revenue" one. And if you are a "Pro" user with lots of data to transfer, you can either but the USB 3.0 cable or subscribe to the new 6 TB and 12 TB iCloud storage options. Or just do both. Of course, you need a Pro model ... but aren't you a Pro user in that case?