[govg]

>You could already cut out Visa with a "Pay with Zelle" type scheme but there's little appetite for it even in countries where their version of FedNow has existed for years.

That is just wrong though - pretty much in every country out there that has a good direct payments scheme exposed to customers, it is gaining market share at the expense of credit cards. Pix in Brazil and UPI in India are only two such examples, in both countries these are well on the way / are the dominant payment mechanism for ordinary consumers transacting with businesses.