[paulsutter]

Notice that products get more amazing towards the bottom of the chart.

Building a great product is the challenge. Once you choose target customer and problem to solve, PMF is trivial but the hard work is still ahead. iPhone, Falcon 9, Starlink - none of these ever pondered PMF. They set out to build the most batshit amazing product for a specific purpose, and you can add Figma to that list

The whole concept of PMF seems to be based on the lottery-ticket view of startups, "I don't know who is the customer or what they need, but someday I will randomly stumble across it".