[ffhhttt]

> kill Unity as an option for F2P games

Will it though? That $0.20 fee seems like a red herring (and not such a big deal unless most of your users are in US, Western Europe etc.) and hardly anyone will pay that much. Why would they?

Anyone who makes over $200k is already using Pro and your per install fee is unlikely to be above $0.05 or so, maybe you van even get it down to $0.03 or $0.02. Which still might be a significant hit for some but that alone is unlikely to kill Unity in the F2P mobile market.

Also considering how much some of these game developers are willing pay for Ads $0.05 can’t be a very significant amount for them.

Don’t get me wrong, I don’t really like this whole pay per install thing or where Unity has been heading over the past 4-5 years in general but I don’t think these new fees will be such a huge hit for 90%+ or all their clients.