| That's probably because the dishwasher market won't respond to marketing in that way. There's little caché in owning the latest dishwasher. Apple though has enough customers that they can separate and target segments individually. I realised a few years ago that I'd stopped watching the Apple keynotes or checking their website. Back when Jobs did them I watched all Apple keynotes but at some point I just stopped. I think this is because the keynotes are refocused on segments that respond to them best. I still buy Apple products but sporadically. I'm not going to rush out for the latest iphone. I treat iPhones like dishwashers and only only replace them when they break. However, there are people that will respond to fashion and that's who the keynote marketing is for. Apple is big enough to treat each segment differently. Hence no pictures of middle aged, white blokes on the website, even though we're a sizeable part of the population in my country. We don't just respond to that type of marketing so it's safe to ignore us. I'll just read 3d party reviews when my phone finally needs replacing. If there was a fashion market for dishwashers you probably would see the CEO of GE announcing their new products. |