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by danShumway
1005 days ago
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> If you want to arbitrarily choose an ARPU From https://www.statista.com/statistics/263797/number-of-applica...: > As of July 2023, nearly 97 percent of apps in the Google Play app store were freely available I don't think "arbitrarily" is the right word to use here. Your mental model might have been $0.99 as the pricing floor, but that mental model does not represent the reality of mobile app stores. Paid apps are a minority on both iOS and Android, the dominant revenue model for mobile games is to offer free downloads/installs with advertising and in-app purchases. |
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