[jbc1]

With Apple's margins I doubt they're using a cost plus pricing model.

[gnicholas]

I wasn't assuming that either. I was just pointing out that I'm not impressed that their prices haven't gone up in an inflationary period, since some of the inputs for these devices have gone down in price (presumably by a lot).

[lotsofpulp]

That is not the story their profit margins tell (no big material increase in quite a few years).

https://www.macrotrends.net/stocks/charts/AAPL/apple/net-pro...