I'm happy with this pre-recorded style by Apple. It's really high quality so it's fun to watch even I've never considered to buy anything. Though this session is a bit boring script for me.
I think the need for a special presentation for yearly iterative updates to a phone and watch is pretty minimal these days. Just put out a press release
funny how first ever 3nm cpu, ray tracing and console grade games on smartphone, titanium case and state of the art new camera crammed in thinnest case found no excitement on tech forum, but physically inferior usb-c that causing all kinds of hardware problems considered worthy.
Well, now you can swap iphones as often as android due to broken connector. Or buy apple care and off warranty repairs from Apple. Another hundred millions for Apple, thanks EU!
Shouldn't be so surprising, just as many people (hopefully much less) are arbitrarily consooming product as are pragmatic—especially in a severely lame economic environment—when it comes to the value something brings into their life, and usb-c to any pragmatic person was probably the most relevant inconvenience to getting the most value they can out of their device.
I've never owned an iPhone, and mainly think of the phone I do have as at best a minor addition to my life, but put a battery-efficient modem in my mac and I'll be all over that, because it lets me keep my phone off almost all the time.
Aside from that though, it's always neat to see incremental innovation anyway, but it would all be superfluous to me even if I was in the iPhone game.
i had a perfectly good Air 3 essentially die on me because the lightning port wore down and the hassle of getting it fixed was outweighed by getting a 5 with USB-C. same thing with my Mini 2 before that. touchwood, all of my USB-C devices have lasted perfectly well (including a Switch that is older than the Air 3). USB-C also puts a lot more of the stress on the cable, which is much easier and cheaper to replace, and (as pointed out in the event) the switch means you can use one connector for a wide variety of devices. i've long owned Apple devices (certainly iPads) and i'm only annoyed they took this long.
Felt like I was watching a presentation made with AI actors. The long pauses, PR-driven language, it was all so sterile and politically correct. Very cringe.
Apple over the last years has made a very conscious effort to have a set of speakers with diverse backgrounds.
It’s good in many ways, but also hard to ignore just how obvious that effort is once you realise it’s there. That’s true for all presentations, including the dev talks at WWDC.
It is hard for me to push aside the impression that nowadays the speakers - regardless their background - are entirely chosen for optical reasons. My only favourite moment in a recent big presentation was the M1 chip part with Srouji. That guy is not made for the camera but man he lives hardware with every fibre of his soul.
Good summary. I can’t take huge corporations seriously when they virtue signal to this extent. Apple cares so much about diversity, while kids mine their cobalt in the Congo.
I think that's fine honestly, if you want to maximize your talent pool you have to motivate the entirety of society to become interested and not just the groups already overrepresented. For example it's not like women are genetically predetermined to lack interest in hardware, that's a social construct.
There is a whole segment of society that cannot watch a 12 minute video unless there is at least one offensive joke. They are the audience of every right-wing grift YouTuber and dirtbag leftist podcaster.
Everything else is "politically correct" according to this segment.
Yeah, the psychotic robo zombies controlling the corp takes its toll. Jobs also had this cult like woooism aura, but these "people"... are straight from They Live :DD.
It's not just the announcement videos, it's also all of the WWDC recordings. Technically they're pretty good, much better than the api documentation, but just deeply unsettling.
I'm starting to buy into these rumors that Apple might buy Disney, because they're doing the same wooden performances as the kids on Disney Channel. Lots of weird hand motions.
Yeah, the presentation style often screams "I've taken exactly 3 acting classes to learn how to present". The style is remarkably uniform too, like they're constantly remembering how to move their hands.
The linked website looks like something from a company that knows they don't even have to try at all and they're guaranteed to sell more phones than any other company in the world, and it shows.
And, yet, ~20% of the population will see this news release, and talk about how clean the lines are, and how perfectly worded every sentence is, as if it was handed to us from God himself on stone tablets.