I could feel my social credit score rising with each nod in agreement, as the UN SDG AAA+ rated company, with WEF endorsement, told me how my consumerist lifestyle will not affect the global boiling.
I wish Apple would return to pre-COVID live keynotes. But that would mean demos would fail, wifi networks would be crowded, audible boos and gasps from price announcements. Yeah, Apple isn't going back anytime soon.
Yeah they're so type-A and "we are the best at this" that they end up being overproduced hostage videos with the presenters standing wide-legged and bug-eyed reciting very human words at the camera.
The pandemic is over, bring back the theatre stage with a live audience.
That and the lonesome father looking at photos of his (dead?) family in a dark apartment really left a bad impression from me on the headset that I can't shake. I will never "unsee" that. Sure, use it for work...but at home, no way. Baffled that Apple thought would jive well considering how much attention they put into those presos and makes me wonder how much of the headset marketing team is single & childless.
The "mother nature" sketch was... interesting. And throughout the presentation I thought well it seems this new generation iPhone doesn't bring anything new, it seems like a finished product. So not creating a new one every year would probably be better for the environment than whatever efforts and greenwashing they do engage in.
The excessive use of what felt like drone cameras, or steady cam, and continual camera movement played a part. It almost feels like they were trying to pretend you were watching it in AppleVision™.
You might love the Devolver Digital E3 Press Conferences. They've done a masterful job dismantling the E3 presentation format, but I find it's generally true for all these kinds of longform corporate product ads.