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Why are we still buying clothes online separate from our closet?
2 points by ilyaberdysh 1007 days ago
I never buy just sneakers or just a shirt. I will wear it with other items in my closet. Why doesn't any big ecommerce company have their own virtual fitting room to help me decide what to buy?

Who knows examples of such fitting rooms or tell me why it can't work?

3 comments

See https://www.stitchfix.com/

I found it was an improvement over my wardrobe at the time but when my "evil twin" wanted to dress to impress more I (he?) found it fell flat.

One of the things that denies people a "system" approach to dressing is a constantly changing product line. You might find one thing that really works for you but when you want to replace it, it just isn't there anymore. Recently I got some praise for a shirt I bought at Target, I went and bought a whole bunch of that shirt with different prints because the chance wouldn't come back.

hey, thanks for answering and url, discovering stitchfix

yeah, I understand this thing about buying similar clothes:) do the same thing with Uniqlo basics

I realize it's hard to solve the "put clothes on a specific person" problem because there's trouble with sizes and shapes. Okay, let's not solve it.

I want to see how these new sneakers I'm about to buy will go with my (or similar to my) pants and shirt. We already have hundreds of thousands of models of different shapes, we already have pictures of merchandise in three planes (right on the official websites), why can't this be framed and combined?

This was a large part of the Gaia Online experience, obviously it's not a technical issues.

Everything else starts on a computer in CAD, with great effect to making it accessible to people who aren't real big time enthusiasts, even a basic transparent PNG layering based approximation (Train an AI to take a picture of a piece of clothing and normalize it to a layer?) system would be really cool.

But now that I think about it, if you trained an AI like that you could probably make your own frontend site for Amazon that could take the pictures they give you and show a preview..

Thanks for answering! I'm not sure I fully understand what you mean by previews.

what would you want this front site over amazon to do in the preview?

It would let you select a set of clothing items, and use a machine learning model to show you what the complete outfit would look like, just from the Amazon provided pictures.

I'm guessing it would be a real hassle to train though!

There is a large graveyard of startups that have tried to crack open this market. It's a quite hard concept to execute on.

Some companies have made headway in eyewear and shoes (https://www.amazon.com/b?node=23595320011). Clothing is much more difficult - a lot of variety in body shape to accommodate.

Yes, I realize that trying clothes on me is difficult, I don't want to do it.

I want to solve the problem of "I bought sneakers, came home and realized that they don't match my pants and shirts at all".

Maybe you've seen something like that?