[zelphirkalt]

Only until your business is targetted by big corp and goes bust/bankrupt.

Or acquired. Then the wealth flows upwards, employees are cut, to make things more profitable, and the people who originally created something great are not getting much for it. Instead, if they are not let go, they are under new lords, who take a big chunk of the profits.

Or a competitor gets VC funded and by means of marketting and sales, instead of actually making a better product and your business' product's adoption is dwarfed.

I think there are many reasons why some business can fail, and most of them are not about the amount of created value. The free market is not a rationally acting person.

[WalterBright]

The reason businesses fail is they cost more to operate than the value they produce.