[awakeasleep]

You have not been following Groupon closely enough for this sort of analysis.

Consider the biggest change Groupon has made in the past 5 months was the implementation of Groupon Scheduler. Scheduler is a free booking service to help merchants of the world organize appointments. It's free except for a link to Groupon-- the price of using the scheduler is awareness of the fact that you could run a Deal or Now! deal with a few clicks and a phone call.

Considering that Groupon spent so much of their engineering talent on Scheduler, it's easy to see how a company with universal small business appeal like Fee Fighters in it's current form (give or take a few reminder links) becomes super desirable to Groupon.

[kareemm]

I'm not sure how many Groupon engineers were devoted to Scheduler, but I do know that the core of Scheduler used to be OpenCal, who Groupon acquired last year: http://opencal.com