[kjkjadksj]

I think a big flaw of interest based ads is that my interests rarely line up with what I am in the market for. Say I am interested in some hobby. I probably have all my gear already, and if I buy new gear it means doing enough research to breach through the fog of marketing to see it for what it is. I might spend all my days reading about hobby x online, when I really ought to be advertised the differences of some other products y and z that I actually will buy, which I only see when I visit a physical store and see them together on a shelf.