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by Festro
1021 days ago
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GA4, the latest version of Google Analytics, is attempting to improve its respect for user privacy. However, the main issue, cookie-based tracking, is still months away from being rolled out. And the method Google has developed to replace it is not without criticism. GA4 is also quite difficult to use. It has not been fully UX-tested, and lacks a lot of simple quality-of-life features that the previous version had (like percentages on table data, easier filtering, easier segmentation, etc). There are lots of alternatives. I would only consider GA4 currently if you are reliant on its broader ecosystem of connections, like Google Ads, Merchant Centre, etc. If you need these systems and the event tracking GA4 empowers them with then you're probably stuck with Google. If not, try the alternatives, there's a lot of them now and it'd be great to see some get more support so that can properly compete with Google. |
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