[bad_user]

Twitter's ad revenue plunged due to mismanagement and current economic conditions. Lest we forget, when Musk took over, the workforce dropped by 80%, which meant, first of all, that a lot of advertisers lost over night their contacts at Twitter. And while moderation may have stayed in place, Elon Musk also started unblocking far-right accounts and he can't keep his mouth shut.

I can't speak for Asia, but multinational brands (like Coca-Cola) are actively avoiding controversy and you don't need activists for such an effect.

[caeril]

> multinational brands (like Coca-Cola) are actively avoiding controversy

You think that multinational brands (like Adidas, Target, PepsiCo, and Anheuser-Busch) have been striving to avoid controversy lately? Really?

It's more correct to say that multinational brands avoid controversy in one political direction. They seem to have no qualms embracing it in the other.

[Ygg2]

Fair points, but I sense a discrepancy. If multinationals are leaving X in droves, why wouldn't they leave it in Asia?

[stonogo]

Because the hate and outrage peddlers that Musk un-banned are not posting in anything but English.

[bakuninsbart]

For the same reason Musk's invitation to cover the legal costs of people getting cancelled for what they post on twitter didn't apply to the Saudi man who was sentenced to death: What happens in other parts of the world isn't of much interest to Americans.

[notahacker]

and it's a relatively marginal revenue stream that was expected to grow, and Elon's erratic behaviour and vice signalling garners few column inches there.