[RuggeroAltair]

... and a little ridiculous. "You will not use our copyrights or trademarks (including ... Face, ... Book and Wall)"

Like if using a windows machine meant that I can't have any name that involves window, micro, soft, gate, intel(ligence)...

The world 'wall'? Ever been to the Western Wall? To the old Berlin? Or listened to the Pink Floyd?

[emptyaccount]

While it is ridiculous, your comparisons are also a little ridiculous. Product similarity is a large part of whether something is trademark infringing.

[RuggeroAltair]

Maybe they seem ridiculous to you if you don't get that my comparisons were purposely exaggerated.

The point is that facebook didn't invent face, didn't invent book, and didn't invent wall (not even in the ACTUAL meaning they are used in facebook itself).

If I want to create a website with social tools that for some reason involves wall or book I don't see why I have to risk to be suit based on a user agreement (that usually nobody reads).

Say that I want to open a social network for old book lovers. I can't call you the old book or the ancient book or whatever you can think of just because facebook thinks they own the word book?

Or what if I want to use the metaphor of the berlin wall to open a thematic social network for human right causes and maybe also use the idea that you can place notes on this wall?

Do you think that in that case am I actually infringing the Facebook trademark?

Yet I'm sure they could try to sue me if I'm a Facebook user and agreed to their fluff.