[daedalus_j]

You're right, but they're currently at what looks from the outside to be at pretty severe risk of losing their FCC spectrum license, much requires them to have a certain number of satellites by a certain date.

That, compounded by the fact that "their" rocket company (blue origin) is well behind schedule, makes it seem a bit foolish. If they weren't Amazon, trying to spend their money on another Bezos business, their absolute refusal to launch even their demo/pathfinder sats on a spacex rocket would look a bit suicidal...