[rdl]

Mint is pretty solidly B2C. B2C companies generally shoot for 3 orders of magnitude (if not more) users than B2B. I agree if revenue is mainly due to leadgen (say, a mortgage market), a B2C product ends up looking more like a B2B product (once leads are qualified) in terms of ARPU and sales strategy, but Mint was in the shallow end of that pool.

Also, Mint never IPO'd; they sold to Intuit (the "old" competitor in their field, with Quicken) for about $200mm. Nice money, but it was argued by a lot of people that they could have hit $1-2b in an IPO. We'll never know.