| You don't need research. It's common sense. You're human so it's easy to figure out. It's possible that our modern woke culture makes this harder analyze because it's very one sided in terms of gender. It's completely obvious why diamonds are coveted, but you'll still see a lot of attempts by to rationalize a different reason. What I'm about to describe is something that is completely obvious to everyone and something you likely already know but find hard to articulate: Desire for diamonds is centered around women. It's part of human mating rituals. A lot of women demand sacrifice or some sort of proof that the man loves her and is willing to sacrifice resources to take care of her. Romance is 100 percent what this is. It's always a man putting in a romantic gesture and a woman making a practical decision based on that gesture(s). Society often gets these roles reversed but in actuality: men are the romantic sex, women are the practical sex. I like to note here that a woman is not consciously thinking this is a practical choice, but rather her instincts drive her in this direction as much as a man's instincts drive him to make irrational tributes to her. One form of this sacrifice comes in the form of material jewelery. First the sacrifice needs to be a literal "sacrifice" or basically useless in terms of utility. Second it needs to be "showable" meaning the woman can use the thing and "show" other people that a man sacrificed a huge amount of money just for her. Diamonds fulfill the above request more than anything else. If a woman has a house it's not clear whether the house was a sacrifice just for her or for him as well, but if she has a diamond it is 100 percent clear it was for her and nothing else. This is why the zero utility aspect is important. It is the ultimate way to communicate the nature of the "sacrifice". It is not a coincidence why a bouquet flowers also fills this role of "tribute". Cut Flowers are both useless and ephemeral communicating the act of "sacrifice" unequivocally. So that's where it comes from. Human mating rituals. Diamonds are pleasing to the eye but there plenty of cheap forms of gemstones that are pleasing to the eye too and you don't see women coveting that stuff. The rarity and mostly zero utility nature of a diamond ring makes it an object ideal for tribute. It is a shame, but you can't deny human nature. Women want tribute from men and they want to put that tribute on display to show off their status. Men will as a result fight tooth and nail for the status and the ability to provide a high value woman with that tribute. Entire businesses will spawn and form around this human behavioral quirk and one of these industries is the diamond industry. That's the way the world works. Let me be clear though. If diamonds didn't exist... something else would fill this role of tribute. There will be an entire industry spawned around some other useless thing and women will highly covet that thing as tribute. It's not purely the fault of the diamond industry as many people seem to think. The diamond industry is simply filling a niche that if they didn't fill, would've been filled by something else. |
Also diamonds are not rare. Look into the history of the diamond industry. It didn't spawn because society needed to use something for "mating rituals", they advertised their way to become that.