[Propelloni]

I assume that asking "do you care?" will give you "no" quite often. But asking "do you want to see ads?" will give you an equal amount of "no" if not more. Or asking "do you want to block ads?" will give you a lots of "yes". It's all in the question, as over 50% of all savvy marketeers will know.

That's probably the reason why even the people in the marketing department of my last tech lead gig run adblockers on their Macs. They used to not do that but as one of them recently told me "the internet has turned to shit". I had the feeling the irony of the situation was not lost on him, but he was unable to verbalize it.

I also recall a company where the IT just rolled out an adblocker one day (in 2018 or so) to about a 1000 seats and it was the talk of the week in the cafeteria because the internet had become sooo much better.

Sure, these are individual experiences with little statistical value. They confirm my bias that people, given a choice, would like to see less ads. Most of them don't know they have a choice beyond "seeing ads" and "not using the internet", so they submit. Show them more choices and they gladly chose less ads.