[lelanthran]

> I have done that. Most people go, "oh, cool," then continue on. They really don't care one way or another, and it's more evident when I ask them later about what I just did and how they feel.

They start caring when they use another computer that doesn't block popups.

You say you've installed ublock origin for people? Lovely - go back a month later and remove it, then see how much they care.

People don't care when they think they have no chance to get something, but they do care when something they have is taken away.

Many people don't care about the results of a lottery for a car, but take away those same peoples $1 for a ticket, and suddenly they are very interested in the result.

Your experience matches reality: since you're only executing the first half of the experiment, you don't see any results. The reality is that the results only show up if you complete the experiment.

[satvikpendem]

I've also seen what you described, as some have gotten new computers or started using new browsers (or new profiles in browsers which reset extensions). People generally find it nice to use ad blockers but really don't mind that much when it's gone. The average person tolerates a surprising amount of bullshit, you see it already with the amount of ads people already used to watch with cable and now watch with YouTube ads, for example. What seems essential for you and me is just a little perk for most people, it seems.