[okonomiyaki3000]

The Tommy Lee Jones campaign was wildly successful and extremely long-lived but the post makes it sound like it launched the brand. This is not true. Boss was around for some time before that campaign.

[kizunajp]

Author here. Thank you for pointing this out! I have updated the post.

Boss was launched in 1992 (which was already a long time after canned coffee had taken off in the 70s) and only hired Tommy Lee Jones in 2006.