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Ok, I was all ready to attack this as simply another dodge in the unceasing dodges every industry (& corporation, especially) has ever used to "externalize 'costs'".* But, this involves funding development and use of an actual technology to actively remove CO2 from the atmosphere. Not familiar w/ the company or details in that space at the moment, but I am aware of the basic principles** apparently being used here. So, this seems somewhat more than the usual lip service, which is good to see. * Along the lines of wonderous marketing phrases like "responsible corporate citizens" (or "stewardship") ... to replace actual concern for your community, one of the "efficiencies" brought to us by 'professionalizing' business management in the form of "MBAs" / burying real lives and consequences in Microsoft(R) Excel(TM) "spreadsheets" ** Punintentional ... bit oblique, but, some might enjoy |
It's all green washing. Everyone, the rich especially, must dramatically reduce consumption and put our money towards regrowing/healing the green space.
1 - https://www.statista.com/statistics/270499/co2-emissions-in-...