[Strallus]

1. Svbtle is not yet popular. Six members != "popular".

2. Brand? What brand? It's a blogging platform. People don't want it because of a brand. They want it because it's a good idea (simplistic blogging).

3. Coke has a trademarked label. This is merely a website. What is dustin going to trademark/copyright? The ratio of whitespace to small, grey lines?